Smartwatch Wars: Can the Galaxy Watch Help Samsung Catch Apple?

Samsung unveiled a surprise at its annual Unpacked event this month: the Samsung Galaxy Watch, the first smartwatch in the company's flagship Galaxy line.

The Galaxy Watch, which comes in ii sizes with a rounded AMOLED brandish and strong bombardment life, is a more direct competitor to the Apple Lookout than the company's earlier line of Gear smartwatches. The LTE-enabled wearable comes with fitness and sleep tracking, eye-charge per unit monitoring, and intelligent notifications integrated with Samsung'south long-in-development Bixby assistant. Only Samsung has a huge corporeality of ground to make up before it can catch up with Apple.

According to estimates past market intelligence firm IDC, Apple tree shipped around 17.vii million smartwatches in 2022. That's nigh five times as many clothing devices equally the side by side closest competitor—Samsung, at 3.half dozen 1000000 shipments.

Following the two tech giants are Garmin at 2.vii one thousand thousand shipments, Fossil at one.8 million, and Continental Wireless at 1.4 million. IDC also has an "others" category of half-dozen million shipments, which may account for the i missing name on the list: Fitbit.

Time will tell whether the Milky way Watch turns into the flagship clothing Samsung hopes, merely for now, the Apple Lookout man has a more than-than-comfortable market lead and a host of watchOS characteristic updates appear back in June at WWDC.

About Rob Marvin

Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, concern and venture majuscule, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M&A, and entertainment. Rob was previously Assistant Editor and Associate Editor in PCMag'due south Concern section. Prior to that, he served as an editor at SD Times. He graduated from Syracuse University's S.I. Newhouse Schoolhouse of Public Communications. You can also find his concern and tech coverage on Entrepreneur and Fob Business concern. Rob is likewise an unabashed nerd who does occasional amusement writing for …

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